Trust is the cornerstone of the digital economy. In this talk, Malcolm Harkins will cover what is needed to generate trust. He will also cover where we are at broadly in providing that trust. He will cover today’s reality with data from the World Economic Forum and the Edelman trust report as well as other data sources. Malcolm will also explain the economic principle of efficiency and how our current approach to information security is not only economically inefficient but is not adding to the trust we so badly need. He will also explore the traditional mindset of trading of risk vs shareholder value. He will also explore the mindset of controls impact business velocity. He will share real world non security related stories on the approach to controls has shown we can do both and do them well. He will also share non security examples of where organizations have made trade-offs with substantial societal impacts both positive and negative. He will provide insights from these stories and bring perspectives from others in the world to draw lessons that that will be valuable to CISOs and their teams.